In the latest announcement of Canalys, Xiaomi has officially surpassed a series of long-standing brands in Vietnam to be second place in the list of leading smartphone manufacturing companies in the first quarter of 2022.
On May 6, 2022, according to the latest announcement of Canalys – a leading market analysis company, Xiaomi continues to maintain positive growth compared to the same period last year, and it is the company with the highest growth on this list. With a 22% market share, Xiaomi has for the first time risen to the 2nd position in the Vietnam market, surpassing other phone brands after a period of many difficulties in the mobile industry.
In the context of the technology market being affected by the complicated developments of the pandemic, this achievement has confirmed Xiaomi’s commitment to ensuring the number of products to serve the market’s needs through efforts to ensure technology supply chain management, constantly improving and proactively enhancing its production. With a growth of 67% year on year, Xiaomi has succeeded in maintaining sustainable positive indexes.
This result is a testament to Xiaomi’s unremitting efforts in Vietnam in the past time, at the same time reaffirms Xiaomi’s advantage when pursuing the philosophy of helping users enjoy a good life while bringing technology to everyone.
Mr. Patrick Chou, General Director of Xiaomi Vietnam said, “ Xiaomi is very happy and proud of the results achieved during the past time. Thank you to all Xiaomi Fans, partners, journalists, and companions who have always supported Xiaomi over the years. We are committed to not only focusing on bringing Xiaomi’s latest high-end product range to Vietnam, Xiaomi will always focus on bringing the latest and comprehensive experience to as many consumers in Vietnam as possible“.
At the beginning of 2022, Xiaomi brought to the market nearly 100 million people a series of its flagship Redmi Note 11 Series products. Redmi Note 11 Series continues to raise the bar in the mid-range segment when bringing advanced technology with top specifications to consumers through a completely new product series launched in Vietnam.
Following that, the high-end Xiaomi 12 Series phone was launched, the latest Xiaomi 12 duo that helps you take photos in low light or non-stop moving subjects. Owning a cluster of three professional cameras, 50MP ultra-wide angle and 8K recording ability to help you become a professional “Cinema Master”.
Along with the launch of the Xiaomi 12 Series, Xiaomi Vietnam announced becoming a content partner of National Geographic in the “Proactive Action” campaign. The campaign highlights the hidden beauty and cultural quintessence of Vietnam through a duo of high-end phones.
Besides, the expansion of the AIoT product range by continuously bringing many options to consumers from Redmi Buds 3, Xiaomi Buds 3T Pro, Xiaomi Watch S1, Xiaomi Watch S1 Active, Mi Robot Vacuum-Mop 2, or Mi Vacuum Cleaner G10 handheld vacuum cleaner and consumer-favorite smart air cleaner – Xiaomi Smart Air Purifier 4 Pro. Xiaomi Vietnam also strongly implemented cooperation activities, strengthening Xiaomi’s new retail channels to help the company become the second-largest smartphone company in Vietnam with online and direct sales points, creating maximum convenience for consumers when looking to buy the company’s products.
With a core culture of always innovating and the ability to quickly adapt to changes in the market and user needs, Xiaomi has been able to steadily develop and continue to achieve success in the past time. In the second quarter of 2022, Xiaomi will continue to bring to market new products in the strategy of Raising Smart Living Standards for every home, as well as providing a comprehensive range of its smart products to Vietnamese users.
About Xiaomi
Xiaomi Corporation was established in April 2010 and has been listed on the Main Board of the Hong Kong Stock Exchange since July 9, 2018 (1810.HK). Xiaomi is an Internet company with smartphones and smart hardware at its core, the Internet of Things (IoT).
With the vision of “Make friends and become the best company in the hearts of consumers”, Xiaomi is committed to continuously pursuing user experience with a steadfast focus on quality and efficiency. The company constantly strives to develop great products at honest prices to let people around the world enjoy a better life through innovative technology.
Xiaomi is one of the world’s leading companies in the smartphone industry. As of the fourth quarter of 2021, Xiaomi holds the number 3 position in the global smartphone market. The Group also leads the world in AIoT (AI + IoT) strategy for users, with more than 434 million smart devices connected to its platform (excluding smartphones and laptops) as of December 31. in 2021. Xiaomi products are available in more than 100 countries and regions around the world. In August 2021, Xiaomi entered the Fortune Global 500 list for the second time, ranked 338th, up 84 places compared to 2020.
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