The standardization of Xiaomi’s customer service quality and Synnex FPT’s perfect distribution service are believed to assure Xiaomi’s position as one of the top technology brands and Synnex FPT’s world-class distribution service. On the occasion of the “Signing Ceremony of Strategic agreements” between the two parties on January 19, 2022, we discussed with Mr. Patrick Chou, the country manager, Xiaomi VN, the challenges and opportunities the two might have in the coming time.
Synnex FPT: Could you please share Xiaomi’s strategic orientation for the next 3 years in Vietnam?
Mr. Patrick Chou (the country manager, Xiaomi VN): Vietnam has been always one of Xiaomi’s key markets in Southeast Asia. Thus, in the coming time, Xiaomi’s core strategies will continue to be boosted here. Our key strategies for the near future in Vietnam include the release of top-notch smartphones with affordable prices and outstanding features and technology that meet customers’ demands. This is also Xiaomi products’ strength compared to their competitors in the market. Meanwhile, the number and variations of Xiaomi’s smart AIoT devices in Vietnam will increase, urging a balance between products in the AIoT’s environment and Xiaomi’s smartphones. In 2022, we aim at achieving the balance in the “Smartphone x AIoT” strategy. Finally, it is through the pro-activeness of resources that we could bring a number of the best and the most products to the customers through strategic partnerships with our key partners.
Synnex FPT: How do you expect the development opportunity to be after Xiaomi and Synnex FPT’s distribution agreement?
Mr. Patrick Chou (the country manager, Xiaomi VN): Over the past few years, Xiaomi has been sustainably developing in its business activities as well as having breakthroughs in the field of technology. Our partner, Synnex FPT is one of the best technology and cable distributors in the market. For the same purpose of serving the key customers of the active, techno-enthusiastic, smart device users who look for solutions for a better and easier life and work, our partnership is expected to widen the distribution of smartphones and appliances in Xiaomi’s environment. Therefore, we meet the demands for products that promote people’s smart lifestyles in the Vietnam market, and, at the same time, meet the remarkable growth targets of both Xiaomi and Synnex FPT thanks to this strategic partnership.
Synnex FPT: What will you say about the opportunities as well as challenges Synnex FPT might have as entering the distribution chain of Xiaomi’s products?
Mr. Patrick Chou (the country manager, Xiaomi VN): By entering the distribution chain of Xiaomi’s products, Synnex FPT can reach a high number of potential customers who have known and favored the technology products of Xiaomi. To be specific, it is the Mi Fan’s massively active community that are the genuine techno enthusiasts, and the youngsters and families who love the modern lifestyles. Among them, many might use multiple technology products to level up their smart lifestyle experiences. Next, it is the consistency of quality in Xiaomi’s products that helps our partners become the first to appear in customers’ minds as looking for quality technology products with affordable prices. Finally, it is the standardization of Xiaomi’s service quality that when it combines with your world-class distribution service will assure Xiaomi’s position as one of the top technology brands and Synnex FPT’s world-class distribution service. However, this might as well be a challenge for Synnex FPT as it has to guarantee the highest quality for customers while optimizing the role of a distributor for the purpose of bringing Xiaomi’s smart products to customers.
Thank you so much! Best wishes for the strategic partnership between the two parties!
About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and has been listed on the Main Board of Hong Kong stock market since July 9, 2019 (1810.HK). Xiaomi is an Internet company with smartphones and smart hardware based on the core which is the Internet of Things (IoT).
With the vision “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi commits to achieving user experience with its utmost focus on quality and efficiency. The company has strived to develop and create remarkable products with “honest” prices so that people around the world could enjoy life better via advanced technology.
Xiaomi is one of the world’s best companies in the smartphone market. In the third quarter of 2021, Xiaomi stayed number 3 globally in the smartphone market. The corporation is also leading the world in terms of the AIoT (AI + IoT) strategy for users, with 400 million smart devices connected to its platform (Smartphones and notebooks not included) since September 30, 2021. Xiaomi’s products have appeared in more than 100 countries and regions in the world. In August 2021, Xiaomi joined Fortune Global 500 for the second time, ranked 338, 84 positions higher compared to 2020. Xiaomi now remains part of Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index, and Hang Seng China 50 Index.
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